About Us

Our Commitment & Story

Our Mission

Our Mission is to create products that bridge the gap between taste and nutrition without compromising on flavor or quality; to support our consumer’s dietary fortuity by simplifying meal times, making them easier, and empowering their prolific health habits.

(Image of kitchen w/grandkids)

Our Vision

Our Vision is to offer the world the best, accessible products using all-natural, plant-based ingredients, providing exceptional alternatives to those who seek a healthier lifestyle.

(Image of NOT SURE - team image?)

Our Promise

To be an optimistic beacon into the world of eating, conveying that cooking from home can be effortless and enjoyable, and “dieting” doesn’t mean being restrictive.

Our Planet

We are a company that is fully sustainable, requiring that our materials are 100% reusable and recyclable. It's part of our commitment to the world, as we continue our efforts to conserve natural resources, landfill space, and energy.

(Image of Squirrels Hands Around the World)

The Healthy Alternative

We live in a time when we, as consumers, can have everything. With all the new innovative ingredients available, we are able to create functional products. Our range of products focuses on the quality of the ingredients, without compromising on taste,
putting flavor first.

All of our product lines are plant-based and are almost completely gluten-free. The line features all-natural and healthy ingredients; free of any artificial preservatives and sweeteners. Our products have no added sugar and are low-carb, dairy free, Paleo, diabetic-friendly, and Keto-supportive.

We use allulose and monk fruit to sweeten our products:

  • Allulose ia a natural sugar that is derived from dried fruits, such as jackfruit, figs, and raisins.
  • Monk fruit is a small round fruit native to Southern China. Monk fruit sweeteners are created from the juice of the Monk Fruit.
  • Hungry Squirrel is more than just a CPG Brand, we're a lifestyle conduit dedicated to being a positive affluence in the different dietary communities.

Deliciousness at its Best!

(Image of Family)

Hungry Squirrel was started by a mother’s love

Our Founder Sandra DiCicco and the Squirrel Squad believes that balancing great taste with helaty benefits should be easy, and done without compromising any flavor or quality.

Sandy Pic

Sandra DiCicco

As a successful restaurateur with over 30 years of experience, Sandra DiCicco-Bonar has been familiar with what it takes to positively impact people's lives.

Exposed to the joys of cooking with her mother and grandmother from an early age, unknowingly at the time, the foundation had been laid.

Sandra has always been interested in healthy, great tasting food, and following her son’s diagnosis of type-1 diabetes, fuel had been added to her fire. DiCicco then later was diagnosed with Type-2 diabetes herself.

While searching for products that were healthy for her and her family, the market failed her expectations.

Realizing how limited the choices were, Sandra became devoted to upgrading the everyday, common sauces, dressings, and dry mixes - leading to the launch of Hungry Squirrel.

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    Sandy w/hairnet

  • Farm-to-Table

    Picking herbs at the ranch

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    Kitchen w/Chef Amy

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    Restaurant Relates?

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    New Warehouse

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2019 Hungry Squirrel
Has been made official!

The Hungry Squirrel sauce lineup of 2019 consisting of 6 sauces on a wooden counter

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2020 First time
exhibiting!

Hungry Squirrel booth table showcasing bottles, samples, informational displays

First time exhibiting as a guest for the Specialty food association, Winter Fancy Food show - invited to become a member.

Does a soft release of products into the localized grocery category.

Despite the pandemic, two of Hungry Squirrel's sauces were awarded Amazon's Hot New Release accolade in less than a year on the market

2021 Kehe
distribution!

Woman flexing her arm while placing the Hungry Squirrel Italian Dressing towards the camera

Towards the beginning of the year Sandra became Celiac Sensitive, resulting in revisions of the ingredient decks to make the majority of the line gluten-free.

With gluten removed from her diet, Sandra expanded the Hungry Squirrel concept into two NEW lines. The development of Hungry Squirrel's Keto Dry-Mixes for baked goods and Keto Hot Cereal To-Go cups had been forged.

Hungry Squirrel was invited to be an Elevate partner with KeHE Distribution - achieving national distribution & landed on more than 100 store shelves within 3 months.

2022 Was a
big year!

Booth table featuring Hungry Squirrel sauces, flowers, a pen holder filled with Squirrel Pens, and Hungry Squirrel stirring spoons
the image the image

The company received distinguished certifications from the Women's Business Enterprise National Council, WBENC, which connects women-owned businesses with the top, buying leaders from major corporations and government entities.

Sales went international to Dubai.

Products were Featured at the 2022 Grammy Music Awards.

PBS filmed a segment covering Hungry Squirrel about “Making a Difference in the Industry”, which aired on January 2023.

Hungry Squirrel got reported on by Good Morning America's, Tory Johnson.

Partnerships with UNFI and Giant Foods were established.

Hungry Squirrel takes steps in becoming more vertically integrated! By October 2022, due to high demands, Hungry Squirrel completed the construction of the company warehouse, streamlining wholesale distribution and sales through e-commerce platforms.

2023 Exciting news to be
released soon!

Lighting hitting two Hungry Squirrel sauces: Thai Lemongrass Vinaigrette and BBQ Sauce

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